Latin Fever Ball – LAA (ALA)

Founded over 25 years ago by committed volunteers, The Latin Fever Ball had lost luster in 2002.   Average attendance was 250 people and the organizing committee had been dismantled.

For 12 years, I worked on the event in different capacities, as an employee, as a volunteer and later as a contractor.  Some accomplishments include:

  • Re-engaging former volunteers and founders of the event
  • Double attendance in 2 years
  • Triple revenue over 5 years with record profit in year 2

 

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