For 12 years, “La Posada” had been the main fundraiser of The Latin American Chamber of Commerce, Georgia. Overtime, many other parties and fundraisers were launched and took up space in the calendars and checkbooks of traditional donors and businesses.
I worked for the LACC Georgia as a contractor specifically for this event. I led a committee of volunteers and 1 staff person. Some accomplishments in the first year included:
- Re-launched “La Posada” with new positioning and tag line that reflected a more modern image and its unique value proposition not only for traditional donors but for small businesses, too.
- Re-engaged donors and acquired 50% more supporters
- Doubled attendance and exceeded revenue goal
- Secured luxury and social magazine exclusive sponsorship
New supporters, younger and enthusiastic
Great vibe and entertainment for attendees
Traditional “Posada” performance
Image consistency on affordable centerpieces
Innovative Latin-inspired cuisine
A unique tradition brings traditional outfits
Chairman Awardee @ La Posada, LACC Georgia
New image, sleek, modern and reflective of the holiiday spirit
La Posada Mood/Inspiration Board
Original image, more traditional and not reflective of the true spirit of the fundraiser