Key Findings for 2013 Charitable Giving Report
Relevant and actionable information for those of us working in development! Also, it seems small non-profits are taking advantage of technology to face their staff limitations since they are the ones that grew the most in online giving!
According to the 2013 Charitable Giving Report, more than one-third (33.6%) of overall charitable giving happens in the last three months of the year, with the highest percentage (17.5%) coming in December. However, nonprofits don’t have to rely on just year-end giving. As evidenced by giving days like #GivingTuesday and end-of-fiscal year campaigns in June, there are other ways nonprofits can drive donor behavior by shifting their fundraising strategies. This trend continues to support the belief that nonprofit organizations can diversify their giving across the calendar year with the right amount of focus.
Check out the interactive infographic that highlights some of the most important findings and trends from the report and download the report to learn how your organization can drive donor behavior by shifting their fundraising strategies. Please include attribution to http://www.blackbaud.com with this graphic.
Key observations from the 2013 Charitable Giving Report:
- Overall charitable…
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